The Chinook Sexual Assault Centre is now Aurora.
A new name and a new identity for the organization was unveiled at a noon-time ceremony attended by staff, board members, partners and supporters June 15.
“As our organization has evolved, we wanted a name that better reflects the breadth of our work and vision for the future,” stated Cayley King, Board Chair for Aurora. “While our name has changed, our commitment to address abuse remains steadfast. Aurora is the same committed organization, with the same dedicated team providing the support, advocacy, and care our community has come to know.”
Since it opened its doors in 2019, the organization has grown significantly in both scope and impact. Opening as the first stand-alone sexual assault centre in southwest Alberta, the organization offered crisis support, system navigation, and public education.
Services have expanded since then to include the Chinook Child and Youth Advocacy Centre, specialized clinical services, expanded prevention and public education services, and integrated case management, with support for children, youth, adults, and families across Southwestern Alberta.
The new name, Aurora, is drawn from the goddess of the dawn, who rises each morning to break through darkness and usher in light. Aurora represents renewal - a process that is at the heart of the work at the Centre.
“The name Aurora is more than symbolic. It is a commitment,” said Kristine Cassie, CEO for Aurora. “Every person who walks through our doors is somewhere along their own path. We cannot erase what has happened, but we can walk alongside them, offering support, connection, and hope as they move forward.”
Aurora Centre is committed to supporting children, youth, adults and families supported by violence and child abuse.
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