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Chinook Sexual Assault Centre unveils new identity as Aurora

The Chinook Sexual Assault Centre is now Aurora. A new name and a new identity for the organization was unveiled at a noon-time ceremony attended by staff, board members, partners and supporters June 15.  “As our organization has evolved, we wanted a name that better reflects the breadth of our work and vision for the future,” stated Cayley King, Board Chair for Aurora. “While our name has changed, our commitment to address abuse remains steadfast. Aurora is the same committed organization, with the same dedicated team providing the support, advocacy, and care our community has come to know.”  Since it opened its doors in 2019, the organization has grown significantly in both scope and impact. Opening as the first stand-alone sexual assault centre in southwest Alberta, the organization offered crisis support, system navigation, and public education.  Services have expanded since then to include the Chinook Child and Youth Advocacy Centre, specialized clinical services, expanded prevention and public education services, and integrated case management, with support for children, youth, adults, and families across Southwestern Alberta.  The new name, Aurora, is drawn from the goddess of the dawn, who rises each morning to break through darkness and usher in light. Aurora represents renewal - a process that is at the heart of the work at the Centre.  “The name Aurora is more than symbolic. It is a commitment,” said Kristine Cassie, CEO for Aurora. “Every person who walks through our doors is somewhere along their own path. We cannot erase what has happened, but we can walk alongside them, offering support, connection, and hope as they move forward.”  Aurora Centre is committed to supporting children, youth, adults and families supported by violence and child abuse. Click here to watch Bridge City News Click here to watc Global Lethbridge (story at approximately 8.07) Click here to read an article from CTV news Click here to read an article on Lethbridge News Now Click here to read an article by MyLethbridgeNow Click here to read an article by the Lethbridge Herald

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The Chinook Sexual Assault Centre Statement in Support of E.M and all Survivors of Sexual Assault Following the Hockey Canada Players Trial Verdict July 24, 2025

#WeBelieveSurvivors Today’s not guilty verdict for all five accused in the Hockey Canada players trial in London, Ontario, is a profound setback for all survivors of sexual assault. This outcome is not only devastating for the individual survivor in this case, but also reverberates across communities, undermining the courage it takes to come forward and driving home, once again, how the voices and lives of women and girls are too often discounted. As highlighted in Sophie Gilbert’s novel, Girl on Girl, society reflexively doubts victims, “sifting through their pasts for reasons not to believe them, for holes in their story, for evidence of their own culpability,” while upholding the rights and privileges of men - especially those with celebrity, political, or athletic status. The verdict in this trial epitomizes how rape myths and misogynistic narratives are perpetuated in our justice system, discouraging survivors from seeking accountability and reinforcing the impunity of those in positions of power and influence. Testimony & Systemic Failure Testimony from survivors in cases like this requires immense courage. Yet, over and over, the judicial system asks survivors to relive their trauma, demanding “perfect” victims and ignoring the complex realities of sexual violence. These outcomes are shaped by enduring cultural biases - not lack of harm, but lack of belief and support for those harmed. As Gilbert notes, “Only in an environment shaped by male privilege could victimhood be reimagined as a willed, malicious act by the already vulnerable.” Societal Impact The reverence for celebrity, sports, and power allows the normalization - and even celebration - of figures accused of serious harm, sending a chilling message about whose voices matter. The persistence of rape myths means that, as a society, we fail to hold perpetrators to account, instead scrutinizing the actions and credibility of survivors in ways that further traumatize and isolate them. This verdict erodes public trust in the justice system and deepens the sense of injustice felt by all who hope for meaningful change. Supporting Survivors and Demanding Change We must continue to say: #WeBelieveSurvivors. Survivors deserve to be seen, heard, and believed. Our institutions must move beyond performative reforms to real accountability- centering survivor testimony, dismantling rape myths, and confronting the ways gendered violence is minimized and normalized. Justice was not served today. But those of us who support survivors will not be silenced or deterred. In the words of Sophie Gilbert, “Survivors exist in the gaps and silences of history, and bearing witness is a vital act of reclamation.” Let today be a call to action: to challenge misogyny, to demand accountability, and to affirm, again and again, that #WeBelieveSurvivors. References: Sophie Gilbert, Girl on Girl: Art and Survival in the Age of Female Rivalry.

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